News & Insights
The Global Sourcing Risk Index 2025
Proxima
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Procurement’s Guide to Tariffs
Translating Tariffs into action for Procurement teams As globalization slows and we accelerate towards a…
2025 CPO Report
Each year, we consult leading Chief Procurement Officers to get their take on the opportunities…
The State of Spend
Reduce external supplier costs to drive impact and save money Developed with the assistance of…
Why is Tesla considering advertising?
Proxima
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Marketing
The growth of Tesla has been truly astonishing over the past decade, the company was founded in 2003…
Eliminate waste and complexity in your digital advertising budget
Proxima
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Cost Optimization
Where does your digital advertising spend really go and is it actually driving value? Digital Marketing remains the…
Data is the new Don Draper – How MarTech is transforming marketing
Dan Wilson
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Cost Optimization
We have all been forced to live our lives over digital platforms for the past 12 months, and…
Adapting to a new rhythm of retail – Marketing procurement
Proxima
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Cost Optimization
Observations from the front line Retailers are typically in a state of demand shock, either positively or negatively….
Stop wasting your digital advertising budgets
Proxima
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Cost Optimization
Almost every day I read another article about how amazing digital advertising is. Finally I see an increasing…
Staying ahead of search: selecting the right agency for your needs
Proxima
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Cost Optimization
SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue…
