15 October 2025
Topics in this article
  • APAC

With a strong presence established in the UK, US and Europe, and one year on since our DACH launch, we’re excited to be expanding our market presence further by launching in the Asia-Pacific region. 

We are combining forces with leading APAC procurement consultancy ArcBlue, and so, giving Proxima new hubs in Singapore and Australia. By combining forces, we are gaining ArcBlue’s deep market knowledge, allowing us to deliver lasting, purposeful, and profitable change at a global scale for APAC businesses. 

Local expertise with global reach

Over the last 30 years, we have worked with a wide range of companies, from some of the biggest in the world to smaller players, helping them on their procurement journeys by providing them with access to our expert team, tools, and solutions. 

This step into APAC represents a significant and exciting investment from us into the market, as we recognise the critical importance for procurement transformation here. 

We’re looking forward to working with APAC businesses who will benefit from deep category and commercial expertise, and our proven ability to drive positive change for clients at a global scale.

Existing ArcBlue client relationships will continue seamlessly under the Proxima brand, with clients benefiting from enhanced global capabilities while maintaining the trusted relationships they’ve built.

Leading the expansion

Proxima’s Executive Vice President, Daniel Collings, is leading the business’s expansion in APAC, based out of the Melbourne office. He is joined by a team of leaders across Asia Pacific, including Chris Hampden, who will be running the Singapore office and has been responsible over the last 3+ years for the performance and growth of ArcBlue across Southeast Asia. 

“This is an exciting moment for ArcBlue, Proxima and for procurement consulting in the Asia-Pacific region,” said Daniel Collings, Executive Vice President, Proxima APAC. “We’re not just expanding geographically; we’re creating something truly exciting by bringing together Proxima’s global knowledge and methods with ArcBlue’s exceptional local expertise and client relationships.

“Procurement teams around the world are being asked to face into enormous cost pressures whilst simultaneously seeking to address increasingly complex business challenges, from supply chain resilience to AI adoption, to sustainability mandates. By combining forces, we’re creating the most comprehensive procurement consultancy offering in the market, one that can deliver both immediate results and long-term strategic value. 

“The procurement function has never been more critical to business success,” added Collings. “With organisations typically spending around 70% of their revenues with third-party suppliers, the external enterprise is an immense source of value. We’re here to help Asia-Pacific businesses unlock even more value through world-class procurement.”

Chris Hampden said, “This is an exciting new chapter for us, and I’m looking forward to seeing what more we can do as a bigger and more globally focused team. With many global businesses increasing their supplier footprint in Southeast and South Asia, it has never been more critical for us to provide crucial insights and delivery to ensure our partners understand the trade-off between cost, resilience, and risk when operating or expanding to this market. I’m proud of the team and the momentum we’re building in APAC and for what comes next.”

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